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A Consumer’s Guide To Choosing a Professional Hot Water Extraction Carpet Cleaner in Oklahoma City Oklahoma

  1. How to avoid carpet cleaning scams
  2. Six costly misunderstandings about carpet cleaning
  3. Creeping Critters and Grime: A guide to the slime, Grime, and livestock that’s seeping creeping and galloping through your carpet
  4. Which carpet cleaning methods work best
  5. Eight blunders to avoid when choosing a carpet cleaner
  6. The meaning of value and price
  7. Why you want a clean, healthy, carpet
  8. 200% no-risk Iron-Clad Guarantee
  9. Four steps to a clean, healthy, fresh-smelling carpet
  10. 8 Tough Questions To Ask Your Carpet Cleaner Before He Cleans Your Carpet

I penned this guide on how to choose a carpet cleaner to help you better understand the carpet cleaning industry. Now, with this information, you can make a knowledgeable, well thought out decision. So if you have any questions about carpet, tile and grout or upholstery cleaning, Mattress Cleaning, or Flood Damage you’re invited to call us at (405) 631-1209.  

I have been in the Carpet and Upholstery Cleaning Industry for over 30 years. My company is Mill Certified by The Bane Clene Institute. You can reach them at 1-800-428-9512 to verify our certification. I have dedicated this business to helping homeowners get the highest return from their carpet and furniture investment. I welcome your inquiries and will gladly answer your questions.

Jeff Citro, Sr.
Citro’s Carpet Cops
Taking a Bite Out of Grime

How to avoid four carpet cleaning rip-offs

Scam #1: EXTRAORDINARILY LOW PRICE. Everyone finds a low price appealing because we want to work within a budget. However, some unscrupulous Professional Carpet Cleaning Companies in OKC use low prices to bait unsuspecting people. Using false and dishonest marketing to make people think they are getting a good deal. They offer a low price and then, once they’re in your home, they pressure you into buying add-ons that should have included. It’s like you got a good deal on a refrigerator, but while they are delivering it, you find out it costs extra for the doors.

Scam #2: BAIT AND SWITCH. One form of Bait and Switch Professional Carpet Cleaning Companies in OKC use is what is called Dual-Process. What happens is this: You arrange the appointment for the carpet cleaning. During the job, the technician, at some point, comes to you saying the method of cleaning they are using will not get your carpet clean. Then they make up some reason that sounds legit, and they say they need to use this other method also. Now, out comes the pressure cooker, they will pressure you like crazy trying to get you to agree to the new much more expensive price. Having said that, there is a time when you need a Restorative Cleaning. However, when we do a Restorative Carpet Cleaning in Oklahoma City, Moore, Norman and Mustang or any other city we work in we still use the same method of cleaning it is just a much more aggressive technique.

and a couple more

SCAM #3: GUARANTEED STAIN REMOVAL. There are absolutely no stains that ALWAYS come out. However, some carpet cleaners will guarantee to get all the stains out because that is what you want to hear. What happens if they don’t get all the stains out? Well, you can TELL someone you promise to remove a stain, but it will cost a few dollars more. Later, when it does not come out, the price is reduced by the extra amount charged. So the Client did not pay for the stain removal. The problem is the carpet cleaner to lied to get the job. If they will lie to get the job, what other lies will they tell?

SCAM #4: OUTDATED BELIEFS. HOT WATER EXTRACTION WILL RUIN YOUR CARPET. Some people believe their carpets were damaged by technicians’ who didn’t know how to clean their carpets correctly. Every industry has people in it who should be doing something else. Of course, Hot Water Extraction does not ruin your carpet. Hot Water Extraction is the most recommended method of carpet cleaning. By cleaning your carpet with Hot Water Extraction, your carpet gets thoroughly cleaned.  So it’s not the method of cleaning but the person who did the work that needs to change.

Six Costly Misunderstandings About Carpet Cleaning

Misunderstanding #1: 

You should wait as long as possible before cleaning your carpet.

Dirt is abrasive like sandpaper. Whenever you walk on your carpet, dirt gets ground into the carpet fibers. Which cuts into your carpet as if you had used a knife. That is the leading cause of traffic lanes in your carpet. Once you see traffic lanes start to form, there is irreversible damage to your carpet. Clean carpets last longer than dirty carpets. While vacuuming helps, it’s simply is not enough. The reality is you need to clean your carpets before you see traffic lanes. The longer you wait between cleanings, the more likely the damage you do to your carpet is permanent

Misunderstanding #2: 

The only reason to clean carpets is to remove the dirt.

As you might know, the air outside air contains pollens, fungus, bacteria, air pollution, cigarette smoke, car exhaust, and a ton of other chemicals. When you enter your home, you carry those pollens, bacteria, and chemicals inside with you. All those chemicals and other stuff wind up in your carpet, and your carpet acts like a filter, and you need to clean that filter.

If you have breathing problems, one primary source of your problem could be the pollens, fungus, smoke, and chemicals in your carpets.

Misunderstanding #3: 

All Carpet Cleaning Methods work equally well

No, they don’t. All of the dry cleaning methods, which use a dry foam or a dry cleaning chemical or compound do not rinse your carpet at all. They leave a grimy residue behind.  So, they clean your carpet only halfway. Of all the methods available, the most effective way is Hot Water Extraction.

Hot Water Extraction is when a hot water cleaning solution, under pressure, is sprayed onto the carpet. Then extracted out of your carpet and taken out to a dirty water tank outside the home via a two-inch hose. The world’s largest carpet manufacturer, Shaw Industries, recommends hot Water Extraction as the primary method of cleaning carpets.

There are a couple of different kinds of Hot Water Extraction machines. If they use a gigantic carpet cleaning extraction machine that operates from a van or truck outside your facility, it’s called truck-mounted extraction. If they use a small unit brought inside, it’s called portable extraction. The first choice is the truck-mounted unit, and Shaw Industries recommends the small portable unit only in areas where the truck-mounted unit won’t reach.

The truck-mounted extraction cleans much better because it heats the water to a higher temperature, which breaks up the dirt, bacteria, chemicals, and pollens in the carpet. Then the machine uses high suction to draw the dirt and chemicals out of your carpet.

Misunderstanding #4:

 Having the right equipment is all a company needs to clean your carpets properly.

Not true. Many companies own Hot-Water Extraction machines, but not everyone teaches their employees how to use them properly. So, choose your carpet cleaner carefully. There are many ways a Profesional Carpet Cleaner can get training.  Most new carpet cleaning technicians get their first training on-the-job. However, someone who wants to get training in the cleaning industry only has to get online and search for it. Classes are going on all the time from basic carpet cleaning and stain removal to water restoration. Whatever you want to learn, there is someone out there teaching the class. So there is no excuse for not know what to do in a given situation.

Misunderstanding #5: 

The Company that offers the lowest price is the company you should hire.

All things being equal, getting a low price for something you usually would have to pay more for, is always a good feeling. That is if what you’re paying for is a product. Because it does not matter where you buy your fruit of the loom, they are going to be the same everywhere. So when you get a good price, there is no doubt you got a deal. However, when looking for a service like a Professional Carpet Cleaning Company in OKC, you need to understand one carpet cleaning company is not like another. They vary significantly in how they do things and in the price you’ll pay.

Some Carpet Cleaners in OKC base their advertising on price instead of the quality of their work. I think they do that because they know they lack quality and are hoping your need to get a good deal will compel you to call them. I cannot stress enough how much you should stay away from the low-priced carpet cleaning services. You will never get what you think you’re getting.

Misunderstanding #6: 

Any honest carpet cleaning company should be able to give you an exact price quote over the telephone

Unfortunately, for the most part, quoting
an exact price isn’t possible over the phone.

Here’s Why:

First, I know this is pretty obvious but, carpet cleaners are in business to make a profit. To make a profit off of anything you need to know what it costs then charge more than that. Also pretty obvious is this: The amount of work involved in cleaning your carpets depends upon how large your rooms are.

Taking those things into consideration, think about this: When someone calls a carpet cleaner, they want to know the price before setting an appointment. Which makes sense, but that makes it very difficult for the carpet cleaner.

You see, the carpet cleaner has to come up with a way to quote a price for the work, and he does not know how much work is involved. Add to that the fact that EVERYONE says their rooms are small. I have been cleaning carpet for over 30 years, and maybe one percent (1%) of the time someone says their rooms are average or large-sized. That’s not to say that it’s intentional. For the most part, it isn’t. Most people genuinely think their rooms are small. The reality is on average: their rooms are average-sized. Makes sense, right?

So now the question is:

How can a carpet cleaner in OKC come up with a way to quote a price so that the Client will feel comfortable in booking an appointment. Still, allowing the technician to adjust the price when he gets there if needed ( i.e., the rooms are larger or smaller than anticipated). That is why I believe pricing by the square foot is the fairest way to go. The price is based on the size of the rooms. So the smaller the rooms, the less you pay and the larger the rooms, the more you pay.

In comparison, when a carpet cleaner in OKC charges by the room, they will set a room size maximum. So, if a room is larger than the maximum allowed they would say it is two rooms. Then charge doubles for that room even if it is just a couple feet past the size limit. When charging by the square foot if a room is larger than anticipated, you would only be charged for the extra square footage, nota whole other room.

Crawlin’ Critters and crud: A Guide to the slime, and Livestock that’s sleeping, creeping and galloping through your carpet

Asphalt, Bacteria, exhaust, Chemicals, Dirt, Dust, Dust mites, Earth, Food particles, Fungus, Germs, Gravel, Grease, Grime, Grit, Hair, Industrial waste, Mud, Pet stains, Pollens, Pollutants, Rocks, Sand, Scum, Smoke, Soil, Soot, Tar, Tobacco smoke, Urine.

don’t forget living creatures, such as dust mites, fleas, and critters that live, hide, and breed in your carpet.

Which Carpet Cleaning Method Cleans Best?

Dry Foam: Shampoo is applied to your carpet, allowed to dry then, without rinsing, sucks the dried shampoo into a vacuum. Can you imagine using shampoo on your hair, allowing it to dry and then removing the shampoo from your head with a vacuum? This method leaves dirty residue in your carpet, which is one reason dry foam is not too useful.

Absorbent pad (bonnet cleaning): This method is similar to dry foam except the carpet cleaning company puts a large cotton bonnet on your carpet then with a floor polishing machine called a buffer, they buff the carpet. The rotating motion causes the bonnet to absorb dirt from your carpet. This method is also called bonnet cleaning. Bonnet cleaning is like trying to use a large cotton towel or mop to rub the dirt out of your carpet. It’s not very effective on residential carpet.

and a couple more

Dry, absorbent powder: The dry-compound method spreads a moist, absorbent powder through the carpet. The powder is allowed to dry and then sucked into a vacuum. This method leaves dry sponge particles at the base of the carpet yarn. Also, because the carpet does not get rinsed, this method is not very effective.

Hot Water Extraction: This is a fancy way of saying that a hot water cleaning solution under pressure is forced into your carpet and then sucked out of your carpet. In a recent Technical Bulletin the world’s largest carpet manufacturer, Shaw Industries, recommended the Hot Water Extraction System. Research indicates that Hot Water Extraction provides the best cleaning. You can choose from two different types: Truck-mount extraction, executed with a large machine mounted on a truck or van— alternatively, portable extraction, accomplished with a small, hand-held unit.

follow this link to find out exactly what our carpet cleaning method is

On Which Type of Carpet Cleaning to Choose

Shaw’s Technical Bulletin states:'[cleaning] can be done from a truck-mounted unit outside the facility with only the hose and wand brought inside, or where a truck-mounted unit cannot reach, by a portable, self-contained system brought into the facility.’

As you can see, Shaw recommends the truck-mounted unit first. You see, the truck-mounted unit cleans much better because it heats the water to a higher temperature and shoots the cleaning solution onto the carpet. Which then breaks up the dirt, bacteria, chemicals, and pollens in the carpet. Then the machine produces a massive volume of vacuum to draw the dirt and chemicals out of your carpet.

No question, the most effective way to clean carpeting is with Hot Water Extraction. It’s the only system that cleans your carpet of dirt, harmful bacteria, fungus, chemicals, pollens, tobacco residue, and dust mites.

Some people believe that hot water damages your carpet. By cleaning your carpet with hot water, we clean your carpet thoroughly. In the same way, the person who showers and then rinses off the dirt and soap will be much cleaner than the person who takes only a sponge bath.

Eight Mistakes to avoid when choosing a carpet cleaner

MISTAKE #1: Choosing a Professional Carpet Cleaning Company based on equipment alone. No question, your carpet cleaner needs first-rate equipment. However, the Professional Carpet Cleaning Technicians should be thoroughly trained on the equipment they are using. Many companies own hot-water extractors, but not all Professional Carpet Cleaning companies teach their employees how to use them properly. The best way to know a Professional Carpet Cleaning Company has adequately trained its employees is to make sure they have been some certification.

MISTAKE #2: Choosing a carpet cleaner based on a low price. Low price could be a problem in three ways: (1) low price can be the bait that attracts your phone call. However, once the cleaner gets into your home, he pressures you into a much more expensive job. (2) Low price can be for single-process cleaning. Rarely does the consumer know what this means and, when told, asks for dual-process cleaning instead, which costs much more. (3) Low price means the carpet cleaner has cheap equipment, which will not effectively clean your carpet.

Ok, so the first two you may have thought of.

MISTAKE #3: Choosing a carpet cleaner based on a single telephone call. Instead, invite the person to your home and ask for a specific written quotation. Then you’ll know exactly what the carpet cleaner recommends, and you won’t be the victim of high-pressure tactics when the technician steps into your living room.

MISTAKE #4: Choosing a Professional Carpet Cleaner who doesn’t offer a money-back guarantee. In my view, every carpet cleaning company should be fully accountable for its work. If they do a bad job, you should not have to pay for it. Not all carpet cleaners offer a guarantee. Alternatively, if they do, the guarantee may be limited. Ask the carpet cleaner if he offers a money-back guarantee and then make sure the carpet cleaner includes his guarantee on his written quotation.

MISTAKE #5:  Choosing a Professional Carpet Cleaner without getting comments from his other clients. Any carpet cleaner can say anything about his past jobs. Also, sadly, some of what he says may not be true. Make sure you ask for references or read comments from current customers so you can depend on the carpet cleaner and his work.

MISTAKE #6: Choosing a Professional Carpet Cleaner who isn’t Mill Certified or certified by the Institute of Inspection, Cleaning, and Restoration Certification (IICRC).

Some food for thought

If your Professional Carpet Cleaner isn’t a close friend, you may not know whether he has the knowledge or experience to clean your carpet thoroughly. If you want to be sure you’re hiring a competent professional, make sure he is certified. The carpet cleaner must earn that certification through study, experience, and successful completion of formal, written examinations. In effect, cleaners who are Mill Certified or are certified by the IICRC have earned a college degree in carpet cleaning.

MISTAKE #7: Not Checking the reviews other people have left about their experience

MISTAKE #8: Choosing a carpet cleaner who doesn’t use a truck-mounted hot water extraction system.

You might expect this from me since my employees, and I use this type of system. However, there are several good reasons. Portable hot water systems will get the job done, but they aren’t as good as truck-mounted systems. Truck-mount systems are the Rolls Royce of carpet cleaners. Compared with portable hot water systems, truck-mount systems have much stronger suction. Then there is the water. Portables are filled with water from a bucket that can be spilled on your carpet — causing a big headache. With Truck-mounted Units, some of them need to use your outside faucet. We, however, bring all the water we need, either way, there is no chance of making a mess. So all the way around, you get a much better job — no two ways about it.


The worst mistake you can make is Not Asking the Right Questions: Every phone call I get asks me the same question, How much is it? And almost no one asks me anything else. That is a HUGE mistake! What you are being charged is important but what they are going to do for the money is even more important. Ten questions to ask when hiring a Professional Carpet Cleaning Company

The importance of value and price

Price is what you pay. Value is what you get.

When you select a carpet cleaner, you’ll choose from a wide variety of cleaning methods and prices.

Shaw Industries, the world’s largest carpet manufacturer, recommends hot water extraction from a truck-mounted unit and using a portable unit only in areas where the truck-mounted unit won’t reach.

Here’s why: A truck-mounted unit cleans much better than a portable unit for three reasons:

(1) It heats the water to a higher temperature. For every 18-degree increase in temperature above 118 degrees F, you double the water’s cleaning ability. So if the water temperature is 136F, it will clean twice as well as water that is 118 degrees F. 154-degree water will clean four times as well as 118-degree water. And so on, until you reach a water temperature of 250 degrees F.

(2) It sprays the cleaning solution onto your carpet at higher pressures, which breaks up the dirt, bacteria, chemicals and pollens, 160 to 200 pounds per square inch is the optimum pressure for truck-mounted hot water extraction. Some cleaners will use extremely high pressure to clean with. But that tends to saturate the carpet with water that gets into the pad and can cause mold and mildew to form.

(3) The machine uses stronger suction to draw the dirt, chemicals, bacteria, pollens, and tobacco smoke residue out of your carpet.

Not surprisingly, having your carpet thoroughly cleaned with truck-mount hot water extraction costs more than renting a shampooer at the corner grocery store.

If you bought the cheapest carpeting, you could find, then renting a small shampooer might be all you need. No question, it will get out some of the dirt, but the keyword here is some. It will not get out many of the pollens, chemicals, bacteria, and dust mite residues.

On the other hand, if you want your carpet to look good and give you years of dependable service, then you need to take extra good care of it, which means having your carpets cleaned by a Profesional Carpet Cleaner at least every six months to one year, depending on the amount of soiling and foot traffic it receives.

Why you want a Clean, Healthy Carpet

Which is more important to you: a clean carpet or a clean and healthy carpet? Yes, I assure you, there is a big difference.

Each carpet cleaning method has advantages and disadvantages. Some ways will get out only the dirt other ways will get out dirt and grease. Still, others will get out virtually everything.

If all you want is a cheap, rinse-the-dirt-off-the-top cleaning which you might find for around $20 per room, then I respectfully ask that you call another company.

However, if you want to protect your health, if you want to protect your investment in carpeting, if you’re going to protect your family from the countless bacteria, fungus, pollens and dust mites that reside in your carpet, then you’re invited to call me.

The truck-mounted hot water unit is the most effective cleaning system available today. Likewise, it’s one of the most expensive units on the market. However, we bought this unit for a good reason: more and more families want the good-health benefits that come from having a fresh, clean carpet.

Have you ever seen how dirty a little boy’s pants get when he plays outdoors? If you have, then you know you can brush off his pants and make him think they’re clean. Alternatively, if you want the job done right, you can machine wash them in hot water and detergent, and you’ll KNOW they’re clean.

The same is true for your carpet.

The same is true for your carpet. You can hire someone for $25 to $50 who will brush off’ your carpeting and make you think it’s clean. Alternatively, I’ll clean your carpets with hot water, using my state-of-the-art cleaning machine, and you’ll KNOW they’re clean.

So if you want a thoroughly clean carpet, if you’re willing to invest in your family’s good health, you’re invited to call us. You’ll receive a written quote, at no cost or obligation. Also, if you give us the go-ahead, you’re further protected with our;

200% no-risk guarantee

We want you to be super-pleased and, absolutely delighted with every carpet and upholstery job we do. So every job comes with our Iron-Clad, risk-free guarantee. What does this mean? Simply this: If you aren’t happy with our work, we’ll re-clean the area for free. If you still aren’t pleased, we will refund your money and make a $50 donation to the charity of your choice. Many companies don’t guarantee their work, but we feel nothing is more important than your complete and total satisfaction. We stand behind every job, 200%. If you ever have any questions or concerns about our work, please call us right away.

4 Steps to a Fresh, Clean, Healthy Carpet

If you’re thinking about having your carpets cleaned, we encourage you to follow these four steps:

STEP #1: Commit to yourself to get your carpets cleaned. The longer they remain dirty, the sooner (Boomer!) they’ll wear out. Plus, the longer you have to breathe all the pollen, fungus, and chemicals that hid in your carpet.

STEP #2: List your objectives. Do you want:

Only the dirt removed, something you could do with a rented shampooer?

All the bacteria, fungus, chemicals and dust mites removed, which will require a hot water truck-mount cleaner, as we use?

To work with an honest, reputable company, or are you willing to risk working with the company that offers you the lowest price?

STEP #3: Ask questions. The way you learn about a company is to ask specific questions and listen carefully to the answers. Here are eight tough questions to ask a carpet cleaner before he begins to clean your carpet:

STEP #4: Once you’re satisfied that you’re working with an honest, competent professional, invite him into your home and ask for a specific quote in writing. A written quote assurance you that you know precisely what your job will cost no surprises.

By following these four steps, you’ll gain all the information you need to make an informed, intelligent decision on who to have clean your carpet.

8 Tough Questions To Ask Your Carpet Cleaner Before He Cleans Your Carpet:

  • What type of equipment do you use?
  • Do you pretreat all the carpet you are going to clean? If not, why?
  • What can you do if I need my carpets to dry fast?
  • How often should I get my carpet cleaned?
  • What method of cleaning do you use?
  • Do you charge extra for spot cleaning?
  • What training have you had?
  • What type of equipment do you use?

If you want a quick, cheap carpet-cleaning job, many companies can help you. Or you can rent a shampooer from the grocery store and do the job yourself. However, if you want your carpeting to be thoroughly and healthfully cleaned. Removing the bacteria, fungus, chemicals, pollens, and tobacco products, then we invite you to call us.

We’ll be happy to answer your questions provide you with a ballpark cost estimate over the telephone or come into your home and give you a free written quotation without cost or obligation of any kind. To reach us, call (405) 631-1209.

Thanks again for reviewing our new CONSUMER’S GUIDE TO CARPET CLEANING. I hope you found this information helpful. If you have any questions or comments or if you’d like us to give you an exact written quotation to clean your carpet, upholstery, mattresses, or tile, please call us at (405) 631-1209.

We’ll be pleased to help you in every way. We look forward to your call.

Here is What our clients Have to say About Our Professional Hot Water Extraction Carpet Carpet Cleaning Service:

“I had someone else come out and do my carpets, only because I thought it was you (his name was Jeff too) He didn’t do a good job the first time so I had him come do it again and my carpets still didn’t look good. From now on I’ll make sure that it’s Citro’s Carpet Cops that does my carpets.” Debbie Stucker, OKC

“We have had our carpets cleaned many times over the years, but you are by far the best.” -Gilbert Hill, OKC

“Carpet Cops has been cleaning my carpet for years and has always done a great job!” -Karen Mas

“Having Jeff come out is like having a good friend over. If I have to leave, I leave a key for him and let him lock up when he’s done, and I know he’ll do a great job! He is meticulous and respectful of my property. Jeff has been doing my carpet sine 1996, I have gotten many calls but I never let anyone else clean my carpet”. -Debbie Rolland-Moore, OK

and a couple more

“I am glad you took your time, that’s why I only use you, my carpets and upholstery look great!” -Cindy Hastings, Moore

“I use only you because you do such a professional Job. I was telling a friend about you and everyone stopped what they were doing to listen. My carpet looks like new when you done and I really like that you use those plastic things and the blocks.” -Debbie Ocker, OKC

Last updated 03/05/2020